We are pleased to introduce the newest member to our team. Our mascot – Schmuckicon!!

In the future, look for Schmuckicon on your favorite hiking and backpacking products as we begin “Trail Rating” everything from shoes, to food, to tents, to backpacks and more. You’ll even be able to find Shmuckicon on shirts and hats.

Schmuckicon is the symbol of the everyday schmuck that’s willing to hit the trail with nothing more than unfounded confidence, misguided perseverance and unhealthy intestinal fortitude. At the end of the day, Schumuckicon may be battered and bruised, but he takes great pride in concluding the hike and is better for the experience.

Keep an eye out for Schmuckicon in your area. Once you see him, you know Two Schmucks can’t be far behind.

Schmuckicon is a registered trademark, not to mention a mascot, of Two Schmucks. Any attempt to use or sell Schmuckicon for monetary gain will be met with swift and severe punishment from one or both of the Two Schmucks.